The piano firm learnt how to cast its own metal piano frames, resulting in piano production for the first time in 3 years. Due to wartime activity, possibilities of innovative technologies were opened up to Nippon Gakki. More trouble was to ensue from the Second World War, as only one of the company’s plants was left standing after the US bombing raids. This resulted in many debts being paid off. He was successful in reshaping the company and cutting production costs. Kaichi Kawakami became president of the firm in 1927. Such impressive sales records were kept up even after the war had finished.īoth the new plant in Nakazawa and the main factory in Hamasatsu were demolished by fire in 1922, and in 1923 other Nippon Gakki factories along with the Tokyo office were destroyed due to the Great Kanto earthquake. 1,000 workers were employed and they were making 1,200 pianos a year by 1920. The piano company was able to provide for markets that were unable to access traditional sources of supply, such as Asian markets. The First World War brought great advantages for Nippon Gakki, as it resulted in a considerable growth in the Japanese industry. Between 19 Yamaha pianos won many awards, after having been displayed at select international exhibitions. By the next year their first piano had been constructed, and 1902 saw the introduction of their first grand piano. Yamaha now began producing pianos, seizing the potential of this market. This was when the company was named Nippon Gakki. In America, the reed organ’s popularity was overtaken by that of the economical upright piano during the 1890s. A year later he founded Japan’s first manufacturer of Western musical instruments the Yamaha Organ Manufacturing Company. In 1887 Torakusu Yamaha created his own version of the reed organ before starting his own business in Hamasatsu. It was changed to Yamaha Corporation in 1987. The company was originally named Nippon Gakki, which translated means ‘Japan musical instruments’.
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